Tracking Architecture ยท 2026 Reference
Zero-Cookie Attribution
A privacy-preserving method of attributing affiliate and partner sales server-side without relying on third-party browser cookies.
Why It Matters in 2026 for SaaS Startups
Apple Safari ITP, Google Chrome cookie phaseouts, and ad-blockers break up to 40% of standard cookie-based affiliate tracking links.
Core Formula & Standard Benchmark
Uses cryptographic server-side tokens, query parameter persistence, and first-party payment webhooks to attribute revenue infallibly.
Attribution Accuracy (%) = (Verified Server-Side Conversions / Total Real Referrals) * 100
Industry Benchmarks
Cookie tracking fails on 25-40% of modern mobile browsers. Zero-cookie achieves 99.8% attribution fidelity.
How Referly Solves This
Referly utilizes server-side cryptographic tokens that ad blockers and Safari cannot strip, guaranteeing partners are credited.