Knowledge Base & Terminology
SaaS & Referly Knowledge Glossary
Comprehensive, evidence-backed reference guides to essential Affiliate & Referral Platform metrics, architectures, and formulas.
Tracking Architecture
Reference
Zero-Cookie Attribution
A privacy-preserving method of attributing affiliate and partner sales server-side without relying on third-party browser cookies.
Formula: Attribution Accuracy (%) = (Verified Server-Side Conversions / Total Real Referrals) * 100
Cookie tracking fails on 25-40% of modern mobile browsers. Zero-cookie achieves 99.8% attribution fidelity.
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Security & Economics
Reference
Affiliate Fraud Detection
Automated verification algorithms that detect and reject illegitimate affiliate referrals, such as self-referrals and cookie stuffing.
Formula: Fraud Detection Rate = Blocked Fraudulent Payouts ($) / Total Payout Requests ($)
Proactive fraud filtering protects SaaS margins and ensures commissions only reward genuine incremental growth.
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